Wednesday 14 August 2013

The future looks great for digital marketing

Digital Marketing is the way forward

More and more people are active on the internet and this is presenting new great opportunities for marketers in the digital space relm.  Digital trends are being monitored, the results are fascinating showing how consumers are discovering  the web, online video posting and watching digital advertising.  The usage of mobile phones has increased over the past 2 years and social media and e-commerce sites are defining the current landscape.  We are seeing an extremely high sophistication in digital media consumption.

One thing consumers have in common is the time spent on the internet, with the average user spending 30 - 41 hours a month online.  The online video industry continues to grow, with the British leading the market with the average user spending 25 hours a month watching videos.

The digital advertising market is growing year on year, with America, Canada and Europe leading the pack.  In 2012 over 724 billion display ad impressions were displayed on the internet, which was a 17% increase.  Social Media sites hold the largest share of impressions at 27% of the market, followed by the entertainment industry (17%), portals (14%), news and information (8%) and directories (5%).  The good news for all businesses is that you don't need a hugh TV sized budget to gain great traction on the internet.  Online advertising is cheap, direct and can be monitored.

The quick adoption of the market to Internet-Enabled cell phone devices is contributing hughly to the fragmented digital media landscape.  The mobile market has grown since 2012 by 10%, adding approximately 2 million customers to the more than 22 million current users.  Smartphones are the current leaders with 62% of the market, with a staggering increase  of 17% increase since 2012.  Google's Android phones have 40% of the Canadian and American smart phone market.  Apple has 35% of the market, followed by Blackberry with 20% .  Microsoft still has a long way to go with only 2% of the market share.

Social media agencies and digital marketing companies, like First Click, assist all companies, getting them the coverage they need to reach a wide range of potential customers.

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