Google VS Yellow Pages

For over a century the yellow pages have dominated the direct print advertising market.  Everyone who was anyone advertised in the yellow pages.  It was the most sort after form of print advertising and the ROI was great.  Who would have thought that the product would  be dying today.  If I think back just 10 years, the yellow pages were still considered your most reliable form of print advertising. Almost overnight all that changed.  The next big thing had taken over the market.  How do you compete with Google?  The yellow pages was once a household name, now dominated by Google.  The phrase "just Google it" is uttered everywhere.  I do not think that there is a person in any "first world" country that has never uttered those words.  The great thing about Google is how user friendly the product is, even a small child could use Google to search for information. 

I just have to ask what the next big thing will be?

Enjoy your day

Charlene