People are to a large extent greatly dependent on the internet. The modern world of today would not function without the internet. The internet is used for work, social and to do online shopping and is used by people of all ages, from children to the elderly. Our lives have changed so much since the launch of social media sites, finding and meeting people has become as easy as a click of the finger.
The internet has also become the most effective medium of advertising, and is fast replacing the more traditional forms of advertising such as magazines, newspapers and television.
With online advertising you cover a much wider geographical area. You can also specify the coverage, thus ensuring a better advertising campaign. You decide what your target market will be. When you compare the cost to other forms of advertising, online advertising is the cheaper form of advertising. It is also easier to track your response. There are so many analytical tools available. Your cost of advertising is also determined by the number of clicks, resulting in qualified leads. One of the best advantages of online advertising is the conversion rate. You know exactly what you are paying for. There are no grey areas. With all the information available to track your online campaign you will know exactly what you are paying for. Brilliant.
Online advertising spend is on the increase. More and more people are turning to search engines like Google to find what they want. It is crucial to make sure that you as a company are where people will be looking. If you are not there you could be loosing potential clients on a daily basis. For companies SEO could be the most important advertising decision they make. Optimising your website and securing 1st page ranking on Google is so important.
Enjoy your day
Charlene
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