Keep evolving:
About 10 years ago it was easy to get top ranking on Google, however, today this has all changed and it is alot more complicated than you think. The days of just choosing a domain, doing some keyword research, sorting out your meta tags, meta description and writing a couple of words on a page on your website are over. It is alot more complicated than that. Google is constantly changing its algorithms, forcing you to constantly change your content on your website.
Enter Search Engine Optimisation:
Now its all about buzz words, repeating buzz words, content on your website and most importantly, getting Google to like your website enough to put you on the 1st page of relevant keyword searches on the organic rankings. This all has suddenly become an extremely difficult process and months are spent trying to determine the right formula. So many times we are told what to do and how to do it, that the whole process becomes frustrating. The seo process takes months of hard word and dedication, yet nothing is guaranteed.
Create a user friendly responsive site:
Designing a website for a desktop is not enough today. Your website also needs to evolve with the times and you have to customise your website to work on all devices from a laptop to a tablet. Your job is never just done. There is always something new. Something better. You have to keep track of everthing going on around you.
When is your content over kill?
You also need to find that balance on your website, too much content can become very boring to the end user. Writing for the sake of writing is a DEFINATE NO GO. You need to take time to think about the content on your website, keep it interesting, give potential clients a reason to stay on your site and more importantly buy from you.
Get more social
No need to go out with friends to be social today. This type of social networking is done online via Facebook, Twitter, Google +, and so many more. More time needs to be spent on your computer than ever before. You need to post daily on all platforms to help with your seo. It is no longer just about your website. There are hundreds of factors that can influence your search engine optimisation. Once again you need to practice patience, lots of patience. Even trying to remember everything you have to do on a daily basis could make you throw in the towel. But the rewards are well worth the challenge.
These are but a few of the many ways to improve your ranking on Google.
Is their an easier way without practicing black hat techniques?
I have not found a way and generally tell my clients 6 months.
Is 6 months the norm?
Let me know
Charlene
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