Understanding website analysis

 Web analytics has always been an important aspect of digital marketing, but only recently has it been considered critical to success. So what does Web Analytics actually mean?  Web analytics is a generic term meaning the study of the impact of a website on its users. Therefore, Ecommerce companies often use Web analytics to measure data by tracking details such as how many people visited their site, how many of those visitors were unique visitors, how they came to the site. This can maximize any marketing campaign giving results of active participation in reposting, driving conversions and results.

Web analytics is critical to measuring the success of your website as you identify opportunities to improve your business and marketing initiatives. Most marketers are confused with business implications of analytics reports, so it ends up being simpler to track what you know. Thus it is important that you understand SEO.

Here are some handy tips:

• Firstly, look at your websites Home Page. 
• Make sure your Home Page is attractive to the end user. 
• Navigation through your website must be easy.  Is it user friendly?
• Make sure your site organisation is easy to understand.

• All your headings need to be relevant to the search

• he font you use in your website must be easy readable.

• Is the content on your website relevant to your industry?

• Look at your competitors websites.